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Two main keyword density concerns answered. From here … you be the judge.

For those of you who are unfamiliar, keyword density is a combination of the number of times a keyword or keyword phrase appears on a web page, in quantity with other words. The more times the keyword appears in on the web page, the greater the overall keyword density (more of the same keyword or keyword phrase concentrated within one page).Arguably keyword density may increase your rank in search engines, while others are concerned with penalties for keyword stuffing. Some say that different search engines have separate standards for the amount of times you can use your keyword on your site without summoning a penalty.

So what is it you can get away with and what will you get slapped on the hand for?

I think with everything Internet marketing you should do your homework before experimenting with something new. However after some pretty extensive research I think I may be able to clear up some of the most common questions, and then I’ll leave the final decision up to you.

Let’s start out looking at “too many” keywords.

I feel it’s safe to say that your web page can have roughly unlimited number of keywords provided that the page contains other adequate words to balance those keywords out. Nevertheless, from what I’ve studied, you should focus your keywords to five percent or fewer if you want to avoid Google filters.

More importantly, you should have an easily readable page for your site guests. It makes no sense to create a web page that involves keyword stuffing. Your web page will become uninformative to your visitors, not to mention a poorly written copy is not a good sales or marketing approach.

Now let’s take a look at keyword stuffing and penalization.

Yes, your site can and most likely will be penalized for keyword stuffing (a very exhaustive post of keywords within a web page’s copy, overpowering the rest of the content on the page). Keyword stuffing can surely trigger Google to take a look at your site content.

In recent studies Google seems to be the most thin-skinned to overuse of keywords on a page. The price’s you might pay for keyword stuffing is a downgrade in search results, loss of Google page rank or worse, perhaps being banned.

The best solution is to consider your visitors and what will benefit them from reading your content. If you write for your guest and not just to rank higher up on the first page of a search engine, you will surely be on the safe.

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