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At first I thought of Twitter (like many others) as a teenage playground and I wondered what value Twitter offers for those who market online. It’s free and that’s a nice feature, but my time is worth a lot to me, so I wanted to find out what use Twitter’s micro-blogging offered.

Here’s what I found out.

As I was gaining “followers” to my own Twitter page, I didn’t really pay much attention at first tof why that should be important to me. I just let it ride so to speak and worked on other areas of social marketing, not giving Twitter too much of my attention.

As soon as I updated my profile and 140 character posts, the more relevant followers I’d gain. What I mean by “relevant” are that the followers I received were important to my very own site. They have the same interest in mind as I do, and because of that – become members of my site’s community.

I think Twitter completes a basic human need to express one’s self and allows for that spontaneity second by second if need be! Among those expressions on the site, Twitter makes available for group communication and to also cultivate relationships.

Another Web 2.0 characteristic hard at work!

I don’t think of Twitter.com as a teenage playground so much anymore, but as a sophisticated micro-blog to start some pretty solid business relationships if worked on properly.

It’s not a site you want to focus your attention on 100% for gathering potential customers, or building business relationships, as I see many other places you should be spending your time more wisely.

But for Twitter.com they do seem to be attracting many online marketers from all over the globe, who use this free service, and that’s what got me thinking about the question I’m about to ask you.

Before I get to my question for you, let’s look at one of the questions asked to me pertaining to Twitter (keep in mind I’m no Twitter Guru, but I felt this to be a safe enough answer to the question): “How to go about growing your community?”

* Some of the actions you should be practicing while you’re there, is checking out who follows you. If you like their profile and you feel it’s appropriate to your site, follow them back.

* Find other people to follow who share your same interest in mind.

* Post some updates a few times a week and comment back on others in your community.

It’s really about participation. This is the same with BlogCatelog.com and many other social networking sites.

The key factor I’ve found personally is to participate actively. If you do not interact with your community, you’ll gain little to no attention.

You may not find big corporations on Twitter just yet, but there may come a day when they’ll utilize this service just to make sure they aren’t missing the boat on “popular” social marketing.

So here’s a question for you:

Do you think Big Corporations will start using Twitter anytime soon if ever?

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