May 25 2008
Survey Says Lead Generation Part I
I took a recent survey asking my list of subscribers what they’d like to see more about on this site. The 71% vote was cast for “lead generation.”The simple truth is that generating leads on your own can be an easy task. Now it may not be a fast one, but there is nothing here you can’t do. You don’t need to be a Harvard Grad or have tons of Internet experience to get this job done.
So let’s get to some of the basics here. This is going to be a two parter -
First for those who want to generate more network marketer leads to recruit into their downline.
Second for those who wish to generate more leads for their product or services.
Generate more leads for your network marketing business:
I’m going to work on the common scenario you are new or if not, unrecognized by the majority.
1) Become known as an expert. Ask yourself what do you know a lot about. What are you an expert at that you can share with others to help them grow their business?
2) Let’s say you are a pro at closing sales. Let’s work with this example for now.
Now that we have that established, let’s talk “lead generation” shall we?
Your scenario:
You are a great closer. When you get the “right” people on the phone, those who are qualified, you tend to close 4 out of 10.
The problem for you is getting those who are qualified in your pipe-line of leads.
#1 and many may argue this, but the www.aboutmepages.com are dying out fast. Nobody cares about you, your photos, your life, how much money you make, the photos of your sports car … etc.
Don’t get me wrong, they still work - but not for the majority. I’ve split test my about me page against my generic one and for over a month now, I’m getting more hits to my generic page and more importantly a better amount of opt ins - they’re network marketers.
You can tell to some extent with their email addresses, like mybizrocks@yahoo.com.
Ok, so back to basics:
1) Establish your own capture page or go buy one. One free way to create a capture page is with www.weebly.com. You can read a brief article I tossed together for the Web Design category here in this site, click here.
Rather buy your own ready-made system? Cutting Edge Media has my vote. They have a simple system call the CEM Prospector.
Sign up with iContact.com so you have a place your leads can opt into.
2) Start generating those leads! Follow the list –
a. Press releases
b. Articles in ezines
c. Get involved with a strong like-minded community. Magnetic Sponsoring and The Warrior Forum.
d. Classified listings - InetGiant.com is a very good start.
“Getting tired already?”
Remember I said this wasn’t going to be fast! It is a bit time consuming but well worth it.
e. Social networking - Twitter, Ryze, BlogCatalog, LinkedIn, FaceBook … etc. But just pick about two and keep up your participation. Otherwise it’s not worth the trouble.
f. Blogging: Start your own blog and become an expert. Talk about how to close those sales! And then market your blog just the same as you do your capture page.
Rinse, repeat or take away what’s not working the best and try another.
One of the best ways to market your online business is with Video marketing. I know this may be a part you’re not real enthusiastic to jump into. But it’s going to help.
This is the new wave of online marketing folks! So it is something you should consider using.
So what do I write about in ezines, press releases?
What should my classified read?
What about my emails?
You need training if you’re asking these questions. There is nothing wrong with that because most people do. We don’t come into MLM as professional online marketers.
My best advice for you is to join in or become more active in the Magnetic Sponsoring community forum. Or what they call MLM Training Forum.
This community is unlike others. You ask questions and in most cases, you’ll get your answer.
The best thing I can say is don’t start a campaign (email, ezine, press release or whatever) without knowing what you’re talking about.
Another tip is to just go to the press release or ezine sites and look at how others are putting it together.
A couple of popular places to go are with www.ezinearticles.com and www.24-7pressrelease.com.
I NEVER said this would be super fast! But if you dedicate a few hours a day, you’ll start seeing your leads opt in more and more.
If you’re looking to fill your pipe-line fast, then go buy leads. But no matter if you buy or generate your own leads, you still need to know how to work with them and how to talk to them.
Let’s call this part III of this series of posts.
The next step is to “master” generating your network marketer leads. Learn how to handle the emails, replies, and over-the-phone discussions.
One of the best places I can suggest getting some pretty good advice is from Jeffery Combs or Dani Johnson.
See you in Part II - How To Generate Customer Leads! 
**WARNING** this isn’t as easy as Part I!
